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  The Power of One . Platforms . Vision . Values . Leadership . The Asha Foundation

  Core Values
  Our goal is to provide the highest quality products and services in total compliance with the norms
of the markets and sectors we operate in. In adhering to these norms it is also our intent to reflect
care for the environment and the communities we operate within – and respect the trust of our
consumers and employees.
The highway of Growth is paved with Care and Trust
We recognize that profits are essential to creating capital for growth, prosperity and future
opportunity. We also strongly believe that our care for customers, communities and causes will act
as a multiplier for profits.
Integrity in All Business Dealings
Our trade partners are our allies in serving our stakeholders. We treat them with fairness and integrity
at all times. We trust our internal and external partners in their part in the delivery process and expect
them to reflect our values.
Enhancing Performance with Care and Trust
  Empowering Work Environments
Our success is dependent upon the collective energy and intelligence of all of our Team Members.
We strive to create a work environment where motivated teams can flourish and succeed to their
highest potential. We appreciate sincere effort, and reward results.
We recognize that we are responsible for our results, success and happiness.
Delighting Our Customers with Care
  Extraordinary Customer Service
We go to extraordinary lengths to satisfy and delight our customers. We desire to serve our
customers competently, efficiently, knowledgeably and with a panache that delivers memorable
consumer experiences.
We can generate greater appreciation and loyalty from all of our stakeholders by educating them
about our principles, activities, products and services